With skin so Scottish pale it reflects the glare, it's hard to imagine the logic behind this video-shoot location on a sunny Portuguese beach other than it was meant to be a joke of some kind; as one person adds below the video, ‘The first time ever the band had seen the sun.’
This mix of a 60s pop-aesthetic and noise became standard the following decade, but when JAMC bubbled up onto the surface it was new, for some time. Check out this typically good feature from The Quietus ‘Brown Acid Black Leather: the story of Jesus and Mary Chain’s Pyschocandy’ by Julian Marszalek, published in 2011.
Despite the overall serious tone of the interview, some of it is very funny. I like, for example, the image of JAMC rehearsing at the local community centre in East Kilbride, where the night before ‘old ladies played bingo’ or this quote from Jim Reid: ‘People would look out of their windows and see these skinny guys with sunglasses on pushing all this fucking stuff down the road. And we’d get there and argue for half an hour and then go home.’
Released on Fire Records, 1988